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Coffee grounds are secret to flower pots' successBy Dan Lewerenz, Associated Press, 4/9/2002 00:45The oven is part of Theuer's makeshift factory, where he has begun
production of the perkiest little flower pots around.
A child psychologist turned coffeehouse owner turned industrial
entrepreneur, Theuer developed a plant-and-flower starter pot containing
coffee grounds that dissolves in the ground and feeds plants as it
degrades.
His company, Grow Joe Inc., began when Theuer bought Cool Beans Coffee
& Tea, a downtown coffee shop in Bellefonte. He hoped it would become
a place teen-agers would hang out and study, with live music and poetry
readings. But it was Theuer who got an education when he found out just
how much coffee was thrown out.
''I was throwing away barrels, just barrels, of coffee grounds each
week,'' Theuer said. ''This just wasn't right.''
Theuer had always heard that coffee grounds were good for plants he'd
even used them himself on occasion but never knew why. So with mounds of
grounds on his hands, he set out to learn what makes coffee so good.
Despite his lack of training Theuer's undergraduate degree was in
English, his master's degree in psychology he began poring through
gardening and horticulture resources, both those meant for the general
public and technical journals.
Theuer learned that any complete fertilizer needs nitrogen, phosphates
and potassium; that other nutrients can help, but only in very small
quantities; that the best fertilizers promote the growth of microorganisms
in the soil. He also found plenty of anecdotal evidence that coffee was
beneficial, but no hard proof why.
''There's something that's unique in coffee grounds that's not found in
any other material we know,'' Theuer said. ''We know it has some nitrogen,
and we know some microorganisms that benefit the plant directly are
stimulated by coffee grounds. We just don't know why.''
With what he knew, Theuer began mixing his leftover coffee grounds with
other organic leftovers dried blood for nitrogen, bone meal for
phosphorus, potash for potassium. He added limestone to help neutralize
the acid from the coffee grounds.
The result was Grow Joe fertilizer, the first marketable byproduct from
Theuer's coffee bar. Theuer sent samples to Jay Holcomb, a professor of
floriculture at nearby Penn State University who said Grow Joe was ''very
comparable'' to most commercial fertilizers.
He also sent samples to gardening magazines and the general media,
catching the attention of a Folgers freeze-drying plant in New Orleans.
Folgers had plenty of coffee grounds to get rid of 20 tons, in fact and
for the cost of shipping Theuer now had enough raw materials to begin
experimenting.
While thinking of products he could make with his fertilizer, Theuer
came upon peat pots, starter pots made from peat moss that dissolve when
planted in the ground. If he could develop a similar pot, he'd have a
definite advantage in the marketplace.
''There's not much nutrient value in peat moss,'' Holcomb said,
''whereas the Grow Joe pots do have some nutrient value and the plants
can, essentially, get some of their nutrients from the pot as they grow.''
Theuer began studying plastics and polymers, looking for ways to mold
his fertilizer into a solid form, eventually receiving pellets made from a
plant-based plastic.
''I was melting pellets in the oven in my kitchen, mixing in
fertilizer, trying to find the right mixture,'' Theuer said. ''My wife was
having a fit.''
After soliciting financial support, Grow Joe became Grow Joe Inc.
Theuer built a makeshift factory in an investor's barn, using an old oven,
a livestock feeder and a collection of presses and molds he largely
designed himself.
''I think it's amazing that he's actually made stuff, given the
resources that he has,'' said Greg Dylan, a research engineer at Penn
State who was asked to advise Grow Joe on production after Theuer had
already built his little production line. ''For a guy who doesn't have any
technical training, the way he's managed to put together this miniature
production unit is amazing.''
Theuer's first prototype pots went to gardening magazines and
garden-supply stores, including Smith & Hawken. The San
Francisco-based company put in an order for 6,000 pots.
''We're very concerned, we've always been very concerned, about
products that are good for the environment,'' Smith & Hawken chief
executive officer Barry Gilbert said. ''Here was a unique product that was
both good for the plant and good for the environment. It's made of
recycled materials, and it's also nourishment for the plant what could be
better?''
The order was too big for Theuer's makeshift factory, so he outsourced
the Smith & Hawken order to a manufacturer in Russell, along
Pennsylvania's Northern Tier. The first shipment arrived at Smith &
Hawken in late March, and Gilbert said he didn't know yet how popular the
pots were.
Still humming in his workshop, Theuer said he'd like to see his pots
make it big, but he's fine either way.
''After all, I wasn't in this for the money,'' he said. ''I'm just an
accidental businessman.''
On the Net:
GrowJoe, http://www.growjoe.com
Penn State University, http://www.psu.edu
Smith & Hawken, http://www.smithandhawken.com © Copyright 2002 Boston Globe Electronic Publishing Inc. | Advertise | Contact us | Privacy policy | |
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